Mar 14
2012

Harness The Power of Social Networking

Written by Administrator | posted in Uncategorized | 0 Comments

There’s no doubt that Facebook is the HEAVY-WEIGHT when it comes to Social Media. With over 1 billion users registered and 50% of those users logging onto Facebook on any given day…there’s a huge opportunity for any business to thrive upon, with the right know-how. Also, with the rise of the “Smart Phone”, 350 million of Facebook’s users are using the social network from their mobiles, so you literally can be right inside your customers’ pockets.

Millions of companies are seeing staggering results with Facbeook, gaining massive exposure, generating targetted traffic, high quality qualified leads and therefore increased sales (and very importantly, lifetime customers) from their social networking efforts.

WHAT TYPE OF RESULTS CAN I EXPECT TO GAIN FROM USING FACEBOOK?

(As a small business owner, entrepreneur, marketer etc.)

Even if you have no Social Media or Online Marketing experience, you can use Facebook to earn yourself new followers. Here at GURU Media, we have ourselves used social networking and Facebook to generate business for ourselves, and our clients. We can offer you bespoke targetted Social Media planning, with step by step training to help you learn and understand how our strategies work, and how to use Facebook yourself to help your business grow.

THREE MAIN REASONS FACEBOOK MARKETING STRATEGIES FAIL

  1. Business owners don’t truly understand the value of a Facebook fan. Facebook isn’t just a networking tool. Used in the right way, Facebook can become a thriving marketplace where you can turn fans into buying customers, and in turn, they spread the word about you and your business, and encourage other fans to purchase from you, or recommend to their friends that may not already know about you…effectively pushing your marketing reach to many other people (FOR FREE).
  2. Marketers don’t realise that Facebook is a massive lead generating machine. Any type of business needs a customer database, it’s crucial to have a constantly growing list of names and emails so you can regularly communicate with your ideal audience. Facebook makes creating and growing this list really easy. Getting your ideal audience to interact with your brand on a daily basis, could dramatically improve your business pretty much overnight.
  3. Businesses Facebook Page add ZERO value. If  you just have the page sitting there doing nothing, how do you expect to gain interest? the key is to make an interactive dialogue with your fans, engaging them with your brand holds massive value in both the long and short term.

THREE IDEAS TO QUICKLY IMPROVE YOUR FACEBOOK REACH / CONVERSION to FANS

  • Create a Facebook Page for your organisation
  • Create a customised Welcome Page for your Facebook Page
  • Offer your fans something valuable to them if they LIKE your page

 

Administrator

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