There’s no doubt that Facebook is the HEAVY-WEIGHT when it comes to Social Media. With over 1 billion users registered and 50% of those users logging onto Facebook on any given day…there’s a huge opportunity for any business to thrive upon, with the right know-how. Also, with the rise of the “Smart Phone”, 350 million of Facebook’s users are using the social network from their mobiles, so you literally can be right inside your customers’ pockets.
Millions of companies are seeing staggering results with Facbeook, gaining massive exposure, generating targetted traffic, high quality qualified leads and therefore increased sales (and very importantly, lifetime customers) from their social networking efforts.
WHAT TYPE OF RESULTS CAN I EXPECT TO GAIN FROM USING FACEBOOK?
(As a small business owner, entrepreneur, marketer etc.)
Even if you have no Social Media or Online Marketing experience, you can use Facebook to earn yourself new followers. Here at GURU Media, we have ourselves used social networking and Facebook to generate business for ourselves, and our clients. We can offer you bespoke targetted Social Media planning, with step by step training to help you learn and understand how our strategies work, and how to use Facebook yourself to help your business grow.
THREE MAIN REASONS FACEBOOK MARKETING STRATEGIES FAIL
- Business owners don’t truly understand the value of a Facebook fan. Facebook isn’t just a networking tool. Used in the right way, Facebook can become a thriving marketplace where you can turn fans into buying customers, and in turn, they spread the word about you and your business, and encourage other fans to purchase from you, or recommend to their friends that may not already know about you…effectively pushing your marketing reach to many other people (FOR FREE).
- Marketers don’t realise that Facebook is a massive lead generating machine. Any type of business needs a customer database, it’s crucial to have a constantly growing list of names and emails so you can regularly communicate with your ideal audience. Facebook makes creating and growing this list really easy. Getting your ideal audience to interact with your brand on a daily basis, could dramatically improve your business pretty much overnight.
- Businesses Facebook Page add ZERO value. If you just have the page sitting there doing nothing, how do you expect to gain interest? the key is to make an interactive dialogue with your fans, engaging them with your brand holds massive value in both the long and short term.
THREE IDEAS TO QUICKLY IMPROVE YOUR FACEBOOK REACH / CONVERSION to FANS
- Create a Facebook Page for your organisation
- Create a customised Welcome Page for your Facebook Page
- Offer your fans something valuable to them if they LIKE your page
To put it simply, social networking is a cost effective way to build brand awareness, initiate conversation and interest in your brand, and interact with your customers in real time. Much of the time, this can be done for free…to gain the maximum exposure and results from Social Networking, by advertsing on Facebook, you can instantly reach millions of targeted users, at the time when they’re most likely to respond… The costs are really affordable too, only paying for the clicks you get from your targeted adverts. *Scroll down to see a short video on how Facebook works*
Here’s some quick facts about advertising on Facebook:
Facebook has over 500million active users who spend more than 700 billion minutes per month on Facebook. 50% of Facebook’s active users log on in any given day. Facebook provides you with a ready – made customer database.
At GURU MEDIA, our main aim with our Internet Marketing ideas, is to improve your ROI and reduce your costs when you advertise online. We offer the most comprehensive, flexible and accurate targeting options imaginable and it’ll show in your results.
We have the power to target adverts down to the country, county, or city level that your audience is located in. This is a powerful way for both national brands and local small businesses to make sure their ads are reaching customers in their target markets.
Keyword targeting is perhaps one of the most powerful ways to reach your target audience on Facebook. Facebook targets keywords based on interests, activities, and favorite books, TV shows, movies, or job titles that users list in their Facebook profiles. Facebook has been translated into over 70 languages. You can target your ads to users based on their preferred language. Social Networking can target people who have chosen to view Facebook in different language from the official country language.
If you’re new to social networking, or even if you’re an expert facebooker, take a look at this great little introductory video:Read more...
We’re thrilled to launch the new look GURU MEDIA website. Now offering more services and options to our customers. Including our super affordable NEW WEBSITE PACAKGES. Making the web even more accessible to all…no matter what you’re budget. Take a look around and let us know what you think. Contact us here for a personalised quote >>Read more...
Jolie is a London based female DJ, one of the country’s most successful in her field! She approached Guru via our social networking fan page, based on work we’ve done before and personally knowing us through the music industry.
Jolie had been let down by her old hosting provider, having no backup of her old website, during a server crash she lost her entire website…within a few weeks of the unforgivable loss of her site we had a new website ready to rumble with a whole series of cool new features to show off.
This was one of the most enjoyable projects we’ve worked on, great subject matter, great energy and artist…check it out here >>
Here’s what DJ Jolie had to say:
“From start to finish the whole process of setting up my site was so smooth. I had a few ideas already and they worked on those and I’m so pleased that my site came out better than what I had ever imagined. One of the important things about having the site was to be able to edit it myself and the tutorial was so spot on. My site has definitely helped with promotion of my business, not just for having it, but the look and impressiveness that comes when people look at it. I’m so proud to have it and it wouldn’t have been possible without the Guru team.” DJ Jolie, (London, UK)Read more...
London based female photographer got in touch with Guru Media through our Social Media fan page, having been following us for some time. She wanted an affordable website package that would allow her to update the website herself with her new photos and portfolios.
Jodie had a really clear brief and idea of exactly what she wanted, a website with a dark background, simple and slick, to allow her photos to stand out as much as possible.
And that’s exactly what we did! Check out her website here >>Read more...
Just Diviniti is the official website for “Diviniti” the recording artist. Diviniti is an established songwriter and vocalist with an impressive body of work. She is set to build on the successes that she has already achieved in house music and other circles in the future. Diviniti’s old website was in desperate need of a complete design overhaul, to bring it band up to date with her latest works, and all the latest website technologies on offer.Read more...
Artist “Online Promotional” Guide
A short guide to promoting yourself as an artist online…
Promoting yourself as an artist can be a very difficult and time consuming process. Constantly having to duplicate information in many places to keep all your followers happy online is one of the most time demanding processes know to the artist with regard to online promotion.
Tito Pulpo is a DJ and house music events promoter for SAVE OUR SOUL based in Marbella, specialising in Deep & Soulful House music parties. Although SOS already had a website built by Guru Online, Tito wanted his own personal blogsite in which to promote himself, his radio shows, mixes, music, events, promotional ideas and general goings on about the music industry. Titopulpo.com was built using WordPress, our new favourite CMS system.
Here’s what Tito Pulpo had to say: (more…)Read more...
Escape Boutique is a designer boutique based in Ireland, selling their fashion and accessories on their website also. Escape contacted us to help them revamp their current design, that was lacking the style that their clothing lines represented. Guru designed brand new versions of their homnepage, labels page and categories pages, showing some of the fashions they actually sell, in a season-specific stylish format. (more…)Read more...
Chinna Wodu is a professional actor, voice over actor, writer and director based in London. You may recognise him from Holby City!? Chinna wanted a single place for his portfolio and professional bio to be easily accessible by everyone, including an image / video gallery. Chinna’s design was tailored specifically to his clear brief, he was very certain about what he wanted. We produced a slick modern design, that truly reflects the type of actor and person that Chinna is. (more…)Read more...