One of the most successful and industry changing technologies, has to be the massive rise in Social Media usage in the last few years…as users ourselves, we’ve seen what is possible both personally and professionally, no matter what your trying to promote or achieve through your marketing. From personal profiles, business profiles and groups, fan page networks to content sharing and data collection, social media is now essential in one way or another, for everyone.
With networks such as LinkedIn, aimed at the professional, you can keep your interactions strictly business related, and your private socialising online to sites such as Google+, Facebook, MySpace, YouTube etc. We, amongst millions of other businesses, generate all of our new customers through social networking / word of mouth. There is nothing more powerful in terms of marketing, and valuable to any business than a personal recommendation. Whether that be a personal introduction, or a recommended site/profile on a social networking site.
Personal interaction on websites is nothing new now either, pretty much every site now has some kind of share/embed facility that allows the user to interact with your content really easily, and share it amognst their contacts via social networking. Never have we had such a platrom before to share things we like and things we don’t like.
Pit simply: in one click, your site could be shared amongst an unlimited number of new potential customers, who wouldn’t want that?